In this exercise, we began by creating a stories for our fictional vineyards. Drawing on my story of two music industry expats shifting gears to return to their childhood roots and live from the land, I looked to playful inspirations of old jazz cover albums to create their wine labels. The swooping shapes suggest the kites soaring on the wind or particularly innovative jazz solos, two aspects of the background story. The logo incorporates a non-traditional ligature representing the underground caves in which their wines are aged.

The swooping labels expose more of the contents of the bottle to the eye; the breezy illustration is printed on the inside of the label to reinforce the image. Playing with type as a form, the back label mimics the shape of the kite on the front label via the arrangement of the blurb and government warning.