Whistler Cave

Label designs for wine series exercise

In this exercise, we began by creating a stories for our fictional vineyards. Drawing on my story of two music industry expats shifting gears to return to their childhood roots and live from the land, I looked to playful inspirations of old jazz cover albums to create their wine labels. The swooping shapes suggest the kites soaring on the wind or particularly innovative jazz solos, two aspects of the background story. The logo incorporates a non-traditional ligature representing the underground caves in which their wines are aged.

December 2006